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ISBN #: 0071359168
AUTHOR: Al Ries & Jack Trout
PUBLISHER: McGraw Hill (2001)
Hardcover with dustjacket
Book is in lovely condition. Pages are clean & bright. Spine is straight, binding is tight. In a very good, not price clipped, dustjacket. Free of any previous ownership marks. No writing or highlighting. Looks unread, unopened. NOT a remainder!